I have recently had many conversations around Exchange 2010 and to me it looks like this is very undramatic.
Many customer are already emotionally ready to deploy! It looks like even if the product has only been around for just a few weeks - customer are now in the middle of deploying it in their minds!
I wonder what has happened?
Looks like Windows 7 have really paved the way for customers being ripe for upgrade without being afraid!
Regards, Per
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